WSI Warrington – Internet Marketing Consultants

Internet usage in the UK is on the rise with 48 million web users in 2013, accounting for 75.7% of the entire population. This is expected to increase by 2.1% in 2014 as 49 million UK residents will become Internet users.  By 2015, 78% of the UK population will go online, a 1.8% increase over the previous year. In 2016, UK will see 50.4 million Internet users, accounting for 78% of the total population To make the most of you website contact WSI on www.wsi-onlinemarketingsolutions.co.uk/contact-us.    Read More →

When it comes to social display advertising on sites like Facebook and LinkedIn, the consumer goods industry is #1 (24% share). Media and entertainment companies are ranked as #2 among the top 5 industries for social display advertising (21% share). Other industries in the top 5 for social display advertising are retail (20%), education (18%) and government (17%).  Contact WSI today to discuss your on-line marketing at www.wsi@onlinemarketingsolutions.co.uk/contact-us or find out more….    Read More →

The WSI Internet Marketing Trend Report 2013 contains this and lots of other interesting information. If you are would like a copy of this Report please contact us at nickpitcher@wsi-oms.co.uk or phone 01925 755544.  Read More →

PPC: Speed Up Online Lead Generation Enable contextual and measurable  multi-device marketing Are you struggling to make your presence felt online?  Do the deeper pockets of your larger competitors keep you up at night?   If potential customers are using multiple devices to search for information, how will you drive them to your landing page?  Should you invest more in organic marketing or incorporate a paid advertising program in your overall digital strategy? If questions like the above... (more...)

Calls-To-Action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. So to help you get a handle on some of the most critical CTA... (more...)

Content Marketing in 2013 Year 2012 saw an increased focus on content marketing. There was a marked rise in the number of small and medium businesses adopting integrated content marketing strategies to engage with customers and prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content, and emergence of integrated content marketing tools and techniques. In 2013, we are likely to see these trends gain... (more...)

E-commerce Continues to Grow in Britain The Office of National Sales has found that almost one in five pounds pulled in by UK businesses came through an online sale in 2011. E-sales pulled in £483 billion to the British economy in 2011 and e-commerce as a percentage of total UK sales seen a rise to nineteen per cent in 2011. This means that the UK keeps its position as one of the most ecommerce-centric countries in Europe. In 2010 data ranked Britain as joint fifth with Norway for penetration of... (more...)

Understanding the Digital Landscape An Evolution Progressing at a Phenomenal Pace The digital landscape comprises of a mix of different channels such as social networks, websites, email; mobile devices such as smartphones or tablets; videos, widgets, kiosks, and gaming consoles. These mediums help marketers to build relationships with consumers, publicise their brands, and also sell their products or services. Digital marketing arrived on the scene more than 15 years ago but has evolved rapidly in... (more...)

Landing Page Optimisation Quality Traffic + Conversion = Increased ROI A landing page is, literally, where your online visitors ‘land’. It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages, or scans your QR code with a smart phone. This may or may not be your home page, but it definitely needs to be a page that is designed to convert quality leads into customers. Visitors to your landing page will stay there only a few... (more...)

The UK retail market was rocked by the closure of three major household names: Blockbuster, HMV and Jessops. This highlighted the importance of retailers not becoming complacent when it comes to balancing their store based businesses and the ‘clicks’ that lead to online sales. The internet is not killing the high street but it is simply altering the customer’s expectations. The failure of these well-known brands is solely down to a failure to adapt to changing customer preferences. The new... (more...)